December 4, 2000, Monday
 

McSHERRY-John S. Age 59. An advertising executive and
media research expert, died December 1, 2000 in New York
City, of cancer. Mr. McSherry was the Senior Partner and
Media Research Director of TN Media, a division of True
North Communications, Inc. He had over 30 years of
advertising experience at major agencies. Prior to
joining TN Media in June 1988, he was associated with
the interpublic group of companies as Vice President of
Media Research at both McCann-Erickson and
Campbell-Ewald. Earlier positions in media research
included Ted Bates and J. Walter Thompson. Mr. McSherry
wrote research articles for numerous industry
publications, and received recognition from the
Association of National Advertisers for innovative
contributions to media. He was elected Adweek's Media
Research All Star in 1996. Among Mr. McSherry's notable
contributions to TN Media, were the development of
several proprietary reach and frequency models. Industry
participation included the AAAA Media Research
Committee, Radio and Television Research Council, EMRC
Television Measurement Committee, and the International
Advertising Association. Mr. McSherry was a graduate of
Dartmouth College and served as an officer in the U.S.
Army. He is survived by his partner Carl Koivuniemi, his
mother Marion Miles of Albany, N.Y. and his sister
Marion Minahan of Saratoga Springs, N.Y. Friends may
call at Frank E. Campbell, 1076 Madison Ave at 81 St,
Wednesday, December 6th, 2-4PM with funeral service to
follow.