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1954 John Craig Heston, Jr. died on March 2, 2010 of complications from Alzheimer's disease at Kendal in Hanover, New Hampshire. John was a graduate of the Haverford School in Lancaster, Pennsylvania and served as editor of his school paper and yearbook. An honors student and member of the student council, John played football, squash and ran track. He was an English major at Dartmouth and was a member of Zeta Psi, Casque and Gauntlet, Green Key and the Dartmouth Outing Club. John was a also a member of the Glee Club and served as 1954 Winter Carnival Chairman. An N.R.O.T.C. student, John was commissioned an Ensign and served two years on a destroyer in the Navy. In 1956, John began his advertising career with N.W. Ayer in Philadelphia, followed by 26 years at Oglivy & Mather in New York, rising to the position of senior vice president and director. One of John's main accounts was American Express, and he is credited with helping to create the signature ad "Don't leave home without it" and "Do you know me?" John traveled the world assisting in the introduction of the use of credit cards throughout Europe. Accepting an offer from his friend and classmate, Dave McLaughlin '54, then serving as president of Dartmouth College, John began the second half of his career as Dartmouth's director of communications. An active outdoor sportsman, John enjoyed canoeing, mountain climbing, fly-fishing, rafting, and he especially loved fishing with his many Dartmouth friends. He was involved in many community projects and was a trustee of the Montshire Museum in Norwich, Vermont. He served as a member of the Assembly of Overseers at Dartmouth-Hitchcock Medical Center. John is survived by Betty, his wife of 51 years, his three children, Cindy Heston Trojan and her husband Michael, Laurie Heston Conley and Bill Heston and his wife Sue, as well as by eight grandchildren.
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